BRADFORD INDUSTRIAL SUPPLY
Bradford Industrial Supply Corporation began it's operation as Bradford & Nettleship, Inc. in 1963 as a typical refrigeration equipment, parts and pieces wholesaler with a strong emphasis on commercial refrigeration equipment. In addition to typical supplies offered in the refrigeration industry, Bradford became involved in power transmission equipment which opened new offerings into the industrial markets of Oklahoma.
EXPANSION
Bob Bradford, CEO, joined the firm his uncle, also named Bob, and Lewis Nettleship had opened shortly after it's inception. Some years later, Uncle Bob and Lewis left the company and younger Bob became sole owner.
The company grew rapidly, adding HVAC equipment and supplies to its mix and soon became an important player in the Central and Western Oklahoma market. Over the past years Bradford has formed a first-rate management team including Mike Simons as the President, Frank Jarvis as Purchasing Manager,and Store Managers: Lisa Smith of Oklahoma City, Dennis Quinton of Shawnee, Stan Botts of Enid, and Jeff Dilbeck of Lawton OK.
Today, Bradford Industrial Supply has evolved into an aggressive distributor, staffed by 41 experienced employees and covering three principal business categories: (1) The HVAC/R parts and equipment department, handling such lines as Goodman, Copeland, Witt, and Emerson products; (2) a specialized controls operation, carrying Honeywell, Johnson, White Rodgers, TCS/Basys Controls, Siebe, etc. which has had a tremendous impact on Bradford's overall business; (3) and the comfortable niche they've established supplying the Browning line of power transmission equipment. Although the last segment of the business differs somewhat from the firm's regular HVAC/R operations, there is a clear relationship to the application of air movement equipment which fits into sales plans of both departments. Bradford sells a growing volume of power transmission products to OEMs in its territory as well as certain users in the industrial sector. It makes Bradford Industrial an atypical sort of business.
TRAINED SALES STAFF
The marketing of products of three distinct departments is accomplished by three outside and seven inside, highly trained sales people. The outside sales personnel cover most of Oklahoma and parts of Texas and Kansas. The staff is specially trained on Browning power transmission equipment, refrigeration systems and commercial control systems using Honeywell energy products, Johnson and TCS/Basys Controls.
OKLAHOMA CITY
Inside sales activity operates within a very up-to-date 38,000-sq-ft headquarters with an additional 11,000 sq-ft building adjacent to the original at 120 E. Hill Street. The operation offers a maximum level of self-service with a starburst position of product floats from a central billing area and the "retail type" slat wall material that allows for a flexible presentation of hundreds of HVAC/R items. The positioning of the central billing area allows customers fast service. In addition, Bradford still runs three delivery trucks for the central trade area to accommodate large orders. Training - The Oklahoma City facility provides a training room which can seat as many as 30 people. The facility is used frequently to conduct contractor training on the ever changing products of the industry. Also a DVD area is available, complete with manufacturer's disc for technicians to use at their discretion.
ENID - LAWTON - SHAWNEE
The Bradford branch operations in Enid, Lawton, and Shawnee, are staffed with highly trained personnel ready and able to serve the markets they cover. Each location is fully stocked and independently managed offering delivery services and product expertise to the immediate and surrounding areas.
PHILOSOPHY
The Bradford Industrial Supply Corporation sales and marketing philosophy is simply put in one word "VALUE" . Our customer base is considered the lifeline of the entire company and each account is treated with courteous through service. In maintaining a complete available inventory, providing technical troubleshooting assistance and making available all phases of application in equipment and controls, Bradford's goal is to be to the customer his one stop, one call product and information center. Customer's come to Bradford to get answers as well as supplies, a benefit that is commonplace not an exception. In an era of consolidation, Bradford has to be more to the customer than a catalog store and each customer's problem is perceived as if it were Bradford's. "CUSTOMER FIRST".
